In this past focus, we engaged with Annelore Schneider and Claude Piguet of collectif_fact. They lived and worked between London and Geneva and taught respectively at Goldsmiths MA Design and HEAD Geneva, Image-Sound Pool. Their work, primarily video, reflected on contemporary image economies, surroundings, production, and consumption. Their practice investigated the pervasive, alienating, and ecological impacts of images on our contemporary lives using speculative worlds and fiction production.
Collectif_fact used narration, cinematographic codes, and editing to speculate and investigate how narratives could be appropriated, disrupted, and re-edited. Their videos mixed a complex set of references from 3D scans, snippets of film dialogues, and archival images to sound extracts. A collage of familiar and recognizable images emerged, with a multitude of allusions to our visual culture. Collectif_fact played with our desire to be drawn in and deceived by these images, encouraging the viewer to critically reflect on the habits that conditioned our perceptions of reality.
We explored the staggering statistic that more than 15 billion images were generated using text-to-image algorithms last year alone. This phenomenon starkly contrasted with the 150 years it took for photographers to produce the same number of images from the inception of photography in 1826 to 1975. This unprecedented surge raised significant questions about the role and impact of images in our daily lives, especially as they permeate our screens for over 7 hours each day. Scholar and theorist of media, visual art, and literature, W. J. T. Mitchell asked: “Why do we behave as if pictures were alive, possessing the power to influence us, to demand things for us, to persuade us, seduce us, or even lead us astray?”
Annelore and Claude helped us understand what it means for contemporary artists to navigate this flood of visual content. They reflected on how this abundance of imagery affected our perception, behavior, and even our beliefs.
We uncovered the complex relationship between visual culture and technology through the lens of collectif_fact. Their unique approach to deconstructing cinematic codes and narratives offered a compelling critique of our image-saturated world, encouraging us to critically reflect on the habits that shaped our perceptions of reality.